Questions before you write.

You don't have to take anything on trust. The three case studies are studio concepts — fictional products, labeled as such — but each site is live and was measured on 2026-10-09, with the conditions published. Open them and check. To test the studio on your own product, start with the $1,000 Direction Sprint.

Each case study has its own direction and signature — Tick & Tie, The Pulse, Deep Trace — each chosen from four drawn for that product. A Sprint gives you two distinct directions to choose between. AI agents speed up research, the build and the checks; direction, quality and every final decision stay with the founder.

Scope, price and timeline are fixed in a written proposal before work begins. One person, the founder, is responsible from your first email to launch. The studio takes one or two projects at a time and replies within one working day.

The studio runs on its own production system rather than a team. From $4,500 you get a clear product story, original art direction and a site ready to launch — priced by that, not by page count. Extra pages, complex interaction, integrations and support are priced separately; larger projects get their own proposal. Prices are indicative until the scope is agreed.

Design of every page, code beyond the prototype, and final copy for every page — those belong to a Custom Website. The Sprint includes one round of revisions; if neither direction fits, that round goes into reworking one of them. The Sprint materials stay with you in any case.

It counts toward the price of the site: continue to a Custom Website and the $1,000 you paid for the Sprint is credited. The credit is valid for 60 days after the Sprint is delivered.

Direction Sprint: 100% up front. Custom Website: 50% before work begins, and 50% before launch — once you approve the final version, before the handover. Both in US dollars, by invoice. The contracting and invoicing party, and the jurisdiction of the contract, are defined in the written proposal.

A Custom Website usually takes 2–3 weeks — most of it is your review time. A Direction Sprint takes 5 working days, counted from the next working day after the studio has both your payment and your materials.

You do, after the final payment: the code and the design pass to you, and the repository is handed over.

The site is static, with no CMS. Changes are made by the studio on request, or a CMS can be added as a separately estimated job. Instructions come with the handover.

Wherever you choose. The studio helps with launch: deployment, domain, redirects and meta tags.

Remotely and asynchronously. The proposal, feedback and decisions all travel by email: everything in writing.

Four things: what your product does, a link to your current site, when you need the new one, and your budget — a range is fine. The button at the bottom of this page fills in the subject and these prompts.