Write to the studio
Your first fold: the blue line marks the bottom of the first screen in this window.

From one email to a live site.

Every step, drawn on the one thing it changes: your first screen.

Six steps, in order.

  1. Email

    Write a few lines: the product, a link to your current site, when you need the new one, your budget. The reply comes within one working day.

  2. Written proposal

    The studio sets out scope, pages, price, timeline and revision rounds; you agree them before work begins. Invoices are in USD: a Sprint is paid 100% up front, a Custom Website 50/50.

  3. Direction

    Product story, home-page structure and art direction. As a Direction Sprint it takes 5 working days and gives you two distinct directions and an interactive prototype of the first screen.

  4. Build

    Visual design, responsive code and interaction to the agreed extent. A Custom Website usually takes 2–3 weeks — most of it is your review time.

  5. Measurement

    Before launch, the site is checked by measurement: speed, accessibility, and whether it works with JavaScript turned off.

  6. Frame: the real first screen of the Proofline site — the headline “Cash forecasts you can sign off on.” and a stack of three typeset documents joined by a red pencil line on dark green baize — with the blue fold line under its bottom edge.Frame: the real first screen of the Proofline site — the headline “Cash forecasts you can sign off on.” and a stack of three typeset documents joined by a red pencil line on dark green baize — with the blue fold line under its bottom edge.

    Launch and handover

    Help with deployment, domain, redirects and meta tags, on the host you choose. After the final payment the code, the design and the repository are yours, with instructions for the site.

Who does what.

The founder

Sets the direction, judges the quality, makes every final decision.

AI agents

Speed up research, the build and the checks.

Everything in writing, by email, from the first message to the handover.

Start with one email.

hello@firstfold.studio

Replies within one working day.